Applied Curiosity

UX branding

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The brand

Applied Curiosity is a UX design agency. They solve product design problems for clients. Their creating a collaborative, fun and respectful work environment. I really admire their mission of enabling designers to grow together solving great problems, it’s like a designer lab!

The concept

People apply curiosity. We wanted to symbolise this by creating a dynamic symbol framework. Each hand drawn symbols visualises design methodologies, objects, place, collaboration, university, thinking, emotion and of course curiosity. Everyone who works with Applied Curiosity gets to add to the symbol library, helping build the visual language. This brand keeps growing just like their designers.

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